Our Brand Managers build successful partnerships by working with you on a customized foundation, including annual planning, inventory management, promotional programs, and market outreach.

Our marketing professionals are experienced promotors of suppliers, retailers, and local trends. Their job is to enhance individual brand awareness in a crowded space, and they’re good at it.

Our sales people are cross-trained in all facets of beverage distribution, including industry-specific trainings, industry-leading curriculums, and the all-important real world lessons from the trade. With over a century of experience, our sales teams deliver exceptional results.

Seaboard Products is a proud division of The Sheehan family Companies, a network of 16 beverage distributors across 11 states with a legacy of excellence in customer service and market expertise since 1898.