Building Your Business Together

The Experience To Make Your Business Ideas Your Business Realities

Focused Business Management

Our Brand Managers build successful partnerships by working with you on a customized foundation, including annual planning, inventory management, promotional programs, and market outreach.

Targeted Marketing

Our marketing professionals are experienced promotors of suppliers, retailers, and local trends. Their job is to enhance individual brand awareness in a crowded space, and they’re good at it.

Expert Sales Force

Our sales people are cross-trained in all facets of beverage distribution, including industry-specific trainings, industry-leading curriculums, and the all-important real world lessons from the trade. With over a century of experience, our sales teams deliver exceptional results.

Over 125 Years In Business, And Counting

Seaboard Products is a proud division of The Sheehan family Companies, a network of 16 beverage distributors across 11 states with a legacy of excellence in customer service and market expertise since 1898.

Cortelli Sisters on Budweiser horse drawn carriage

Our Values

Our network of distributors still holds close the same values our first company, L. Knife & Son, Inc., was founded on in 1898.

Our legacy is proof of our high standards, our adaptability, and our successes. We take pride in investing in the communities where we work, valuing our people, and actively working to be a more conscious and sustainable business.

We’ve Got Excellent Taste

We’re proud to work for suppliers who are innovating, engaging, and crazy about quality.

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Where We Work

Seaboard Products services Northeastern Massachusetts.

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Seaboard distribution territory ab vs non ab
Great Tourism

Distributing to the North Shore of MA, just north of Boston along the Atlantic Coast- an area rich in history, culture, and tourism.

We've Got You Covered

One of three Sheehan Family Companies collectively servicing the state of MA.

Affluent Communities

Distributing to all of Essex County, plus 19 towns of Middlesex County- both known for their affluent communities and diverse ethnicities.

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Manage new items, pricing, market level data, and more.