Yuengling Uses Social Media to Raise Money for Veterans

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Yuengling® Uses Social Media to Raise Money for The Veterans 

Pottsville, PA, May 10, 2016 - D.G. Yuengling & Son, Inc., is supporting the Veterans of Foreign Wars of the United States (VFW) with a multi-year commitment through their “Respect. It’s Earned.” campaign.  

Yuengling’s #LagersForHeroes program is using social media to gain donations for the VFW’s many programs geared to assist veterans, service members and their families. Thanks to technology company GoodWorld, our social savvy fans will be able to donate on specific Facebook posts by commenting “#donate” and the dollar amount they’d like to give or by tweeting @VFWHQ “#donate” and their donation amount. Yuengling will also be encouraging fans to support the VFW by texting Hero to 90999 and by visiting Yuengling.com/VFW to donate online.
This new initiative is a great way for Yuengling to demonstrate the brewery’s respect for our nation’s veterans and the sacrifices they’ve made to protect our great country. Yuengling’s #LagersForHeroes program will be promoted from Memorial Day through the 4th of July.
“We’re excited to enable supporters to donate in the way that’s most convenient to them and to have teamed up with GoodWorld to allow them to donate through Facebook and Twitter,” said Randi Law, VFW communications & public affairs manager.
“Yuengling’s generosity and the commitment from their fans to the VFW will help ensure we’re able to provide the assistance that America’s veterans deserve well into the future,” said John E. Hamilton, VFW adjutant general.

“We have tremendous respect for those that have served and their sacrifices,” said Richard “Dick” Yuengling, president and owner of Yuengling. “We know the toll it takes to leave your family to protect and serve our great country. This program is our way to support those who give so much.”

The VFW offers scholarships, financial grants, employment assistance and other services to veterans, service members and their families.